1. Fanatical Prospecting by Jeb Blount
Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting. Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects.
2. The ONE Thing by Gary Keller, Jap Papasan
This is an audiobook for busy people. If you want less on your plate and more for your life and career, tune in to the #1 Wall Street Journal best seller, The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results. The ONE Thing will bring your life and your work into focus. Authors Gary Keller and Jay Papasan teach you the tricks to cut through the clutter, achieve better results in less time, dial down stress, and master what matters to you.
3. Ninja Selling: Subtle Skills. Big Results. By Larry Kendall
“Real estate is a relationship business; the Ninja Selling system focuses on developing those relationships and asking the right questions to find solutions for your clients.” — Brandon Doyle
4. Never Split the Difference: Negotiating as if your life depends on It. By Chris Voss
A former international hostage negotiator for the FBI offers a new field-tested approach to high-stakes negotiations – whether in the boardroom or at home. After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI’s lead international kidnapping negotiator.
5. The Conversion Code, 2nd Edition: Stop Chase Leads and Start Attracting Clients. By Chris Smith
In The Conversion Code: Stop Chasing Leads and Start Attracting Clients, Second Edition, digital marketing, and lead conversion expert Chris Smith delivers the ultimate exploration of the marketing and advertising tactics that are successfully generating higher-quality leads that are easier for salespeople to convert. Smith researches and tests the latest and most popular platforms, including TikTok, YouTube, and Instagram, while also studying the most effective sales techniques, tools, and scripts.
6. The Millionaire Real Estate Agent By Gary Keller, Dave Jenks and Jay Papasan
This is perhaps the benchmark that all other real estate books are measured against; after 13 years the principles still hold true though some of the numbers may need to be tweaked for current conditions. – Brandon Doyle
7. Purple Cow: Transform Your Business by Being Remarkable. By Seth Godin
Seth is a master marketer, this book will show you how to set yourself apart from your competition by focusing on what makes you unique.
8. The Compound Effect. By Darren Hardy
No gimmicks. No Hyperbole. No Magic Bullet. The Compound Effect is based on the principle that decisions shape your destiny. Little, everyday decisions will either take you to the life you desire or to disaster by default. Darren Hardy, publisher of Success Magazine, presents The Compound Effect, a distillation of the fundamental principles that have guided the most phenomenal achievements in business, relationships, and beyond. This easy-to-use, step-by-step operating system allows you to multiply your success, chart your progress, and achieve any desire. If you’re serious about living an extraordinary life, use the power of The Compound Effect to create the success you want.
My hope is that by reading these books, you’ll deepen your expertise, enhance your problem-solving skills, gain some new perspective – and ultimately – be able to provide better service for your clients and grow your business!
