1. Do This BEFORE Listing your Home
- Whoever watches this is probably thinking of selling
- Share the best practices to prepare a home for selling
2. 5 Biggest Mistakes Home Sellers Make
- Convey the top mistakes most sellers make
3. 5 Reasons People Love Living in [neighborhood]
- Showcases your knowledge about specific areas
- Sellers will also see you hustling!
4. Should I Sell My House Right Now?
- Break down the overall status of the local market
- Be objective, pull in the audience’s trust
5. Unsolicited Video CMAs (spontaneous)
- Screen record and send quick property value data
6. I Was in Your Neighborhood (spontaneous selfie)
- Spontaneous “Video Sales Letter” to your past client
- Keeps you top of mind
7. Your Neighborhood Sales Update
- Quick market review (i.e. active and pending listings)
8. 5 Reasons You Should NOT buy in [neighborhood]
- Put a “spin” on this: “Don’t buy in this neighborhood if you hate restaurants…”
9. Overall Market Update (quarterly)
- Showcases your market expertise (i.e. Average Price per Sq. Foot, etc.)
10. 5 Things You Should Know BEFORE buying in [neighborhood]
- Showcases your market expertise
- Provides a unique perspective
11. What People Love About Living in [neighborhood] or [building]
- Showcases your market expertise
- Highlight the important features
- Solidifies you as the resource and expert
12. What People Hate About Living in [neighborhood] or [building]
- Call things out (i.e. traffic, humidity, etc.)
13. Should I Rent or Buy in [neighborhood]?
- Break down the statistics
- Rent vs. Own Analysis
14. Check THIS Out (spontaneously)
- Capture short clips of various homes (i.e. kitchen, backyard, etc.)
- People love seeing cool homes
15. Coming Soon Videos
- Capture your upcoming listing
- Should be done on all your listings
16. Open House Walkthroughs
- Promote Open House in advance
- Promote Open House actively
17. My FAVORITE Transaction
- Share a story of a great transaction
- Attract your OKP (“our kind of people”
18. My FUNNIEST Strategy
- Share a humorous and transparent story
- Consider self-deprecating humor
- Things you can’t believe happened
19. My WORST Transaction
- Drama draws a crowd
- Share a transaction where everything went wrong…
- …And how you kept it all together
- Illustrates to your audience you can handle problems
20. Reasons I LOVE Referrals
- Social Proof your credibility
- Share stories of people referring you
- Trigger your audience’s desire to refer you too
21. 5 Frequently Asked Questions
- Create the top 5 questions you get…
- …answer them
Upload your videos across all your social media (YouTube, Instagram, Facebook, TikTok), and remember to finish each video with a CTA (Call-to-Action):
“If you’re curious about how to [prepare your home to sell faster and for more money than your neighbors], message me now and I will help you think it through”
That’s a wrap! Follow these simple ingredients if you’re procrastinating on video content:
You, Camera, Red Button, Consistency
Go!
xo- KG
